As per NDTV It has been reported that Facebook is taking a huge step forward to stop fake profiles from existing.
If Facebook is in doubt in regards to the ownership of a profile an authenticity check is done by Facebook to confirm the identity of the true owner.
The doubt about the authenticity of the account will arise if an account has a generic name instead of a proper name, uses images of celebrities/cartoon characters as display pictures, or does not have "enough friends", Mr Varma said.
"It could even be that Facebook comes back to you saying, "could you help us identify yourself if you don't have enough friends, because we don't want fake identities," he said.
Recently there were reports of fake accounts being created by computer programs, which are used for inflating the number of "likes" on Facebook page for a brand.
Facebook had recently said it would be taking out fake "likes" generated by spammers, malware and black marketers.
Mr Varma said advertisers must also shed the obsession with numbers. "How does an advertiser today treat a Facebook page? It is treated as a place where they just come with a number of people who are there. But that is a wrong way of doing it," he said, stressing that the conversations around the brand should assume importance rather than the numbers.
Mere "likes" on the page do not help a brand, he said.
this is a good step forward and will help us know exactly where a brand stands as when the fake profiles are removed this will lead to the removal of likes and will show exactly where the market for a specific brand/product stands!
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